Zigzag Introduces 'YouTube Shopping Collaboration Program' to Enhance Content Commerce
Creatrip Team
a year ago
Zigzag, operated by KakaoStyle, has launched the 'YouTube Shopping Collaboration Program', allowing creators to tag Zigzag products in their videos, shorts, and live streams for direct purchase. This partnership, marking the first collaboration with a domestic fashion platform, aims to transform traditional search-based online shopping into content-driven shopping discovery. Catering primarily to the younger 1020 generation, it promises a seamless shopping experience. Participating stores expect increased brand recognition and sales from thousands of discounted items tagged by YouTube creators during upcoming promotions. The collaboration anticipates boosting creators' revenue by integrating shopping with engaging content.
