Samyang Plans to Expand Buldak Exports, Aiming for Global Popularity
Creatrip Team
a year ago
Samyang Foods is on the verge of activating their second factory in Miryang, South Korea. The company's chairman, Kim Dong-chan, expressed ambitious plans for their spicy noodle brand, Buldak, aiming for worldwide recognition akin to Coca-Cola. As overseas demand rises, especially in the U.S., Europe, and Asia, Samyang bolsters its export capabilities with the new factory. Currently, nearly 77% of sales come from overseas, and the company is strategizing to tackle challenges such as U.S. tariff changes. Last year, Samyang achieved remarkable sales, mainly due to the success of the Buldak brand.
