CreatripTeam

Aromatica, a K-beauty (Korean beauty) brand, announced a 30% increase in global sales for 2024 compared to the previous year. The brand's strategy of adapting to the unique characteristics of each country has strengthened its presence in key markets like the U.S., Japan, and Vietnam. In the U.S., Aromatica is recognized in Amazon's K-beauty category and has expanded its reach to Europe, like the UK. In Asia, the brand has seen growth in Japan through major platforms like Qoo10 and has achieved significant sales increases in Vietnam. Aromatica plans further expansion into new markets like Northern and Eastern Europe, the Middle East, and Canada, while maintaining a strong presence within South Korea for international tourists. Their focus includes sustainable beauty, particularly in eco-conscious regions like Northern Europe.