COSMECHEF achieves record sales on first day of BE CLEAN popup store at Hyundai Department Store
Creatrip Team
a year ago
COSMECHEF, a Korean brand known for its nature-derived ingredients and 'cosmetics chef' concept, achieved its highest daily revenue on the opening day of the BE CLEAN popup store at Hyundai Department Store's Mokdong branch. The event featured COSMECHEF's founder, Suhyang Lee, who personally interacted with customers, providing skin consultations and explaining their product philosophy of 'cosmetics as cooking.' The success of this store highlights COSMECHEF's commitment to K-Clean Beauty and indicates potential for international market expansion. COSMECHEF emphasizes the importance of good ingredients in cosmetics, similar to cooking, and uses this unique approach to build a strong customer base. The founder Suhyang Lee, also known as 'Daebbang Chef,' is a social media influencer with a focus on skincare and health, boasting a following of over 116,000 on Instagram. The popup store not only showcased their products but reinforced the brand's philosophy and importance of customer connection and feedback.
