CJ CheilJedang Expands 'Bibigo Tteokbokki' Sales in the US at Kroger
Creatrip Team
a year ago
CJ CheilJedang has started selling 'Bibigo Frozen Tteokbokki' at Kroger, a large grocery store chain in the US. This follows the success of their room temperature Tteokbokki at Costco last year. The frozen version offers a chewier texture and requires no additional preparation, making it convenient for consumers. The spicy and sweet Korean sauce is expected to appeal to those who love K-Food. With exports to 49 countries, including the US and Japan, CJ CheilJedang aims to expand its global sales channels and enhance their growth strategy based on differentiated Tteokbokki products.
