Tteokbokki's Entry into Major US Retail Stores and Fourfold Export Increase
Creatrip Team
a year ago
CJ CheilJedang's 'Bibigo Frozen Tteokbokki' will be available in Kroger, one of the major grocery stores in the US, marking the first time frozen tteokbokki is exported to the mainstream North American market. Bibigo aims to expand its presence following its entry into Costco with shelf-stable tteokbokki. The frozen version offers a chewier texture and convenient preparation by simply cooking it in a pan. The authentic Korean tteokbokki flavor appeals to fans of Korean cuisine. Last year, tteokbokki exports to the US increased fourfold, showing growing global popularity. The trend is shifting towards original spicy Korean tteokbokki rather than localized versions. CJ plans to expand Bibigo's sales in America and introduce more products worldwide to enhance global consumer experience.
Tteokbokki: A popular Korean street food made of rice cakes (tteok) and spicy sauce.
