LG Household & Health Care's VDL Targets Japanese Market with 'MZ Marketing'
Creatrip Team
a year ago
LG Household & Health Care's premium makeup brand VDL is focusing its efforts on capturing the Japanese market, especially the MZ Generation (Millennials and Gen Z). Recently, VDL conducted a popup store event in Tokyo's popular shopping district Harajuku, at a renovated 'atCOSME Tokyo' beauty shop, showcasing its range of products like the Tone Stain Color Correcting Primer. This marketing move included collaborations with local beauty influencers and a consumer trial program offering products to 500 customers. Furthermore, VDL participated in large-scale online sales events on Japan's major e-commerce platform Qoo10, experiencing significant sales growth. The brand plans to continue expanding its presence among Japanese MZ consumers through both online and offline channels.
