VDL Beauty Pop-Up Store: A Hit Among Japanese Youth
Creatrip Team
10 months ago
VDL, a premium makeup brand from LG Household & Health Care, is expanding its reach among young consumers in Japan. The brand recently hosted a pop-up store at @COSME Tokyo in Harajuku, showcasing products like the Tone Stain Color Correcting Primer. The event attracted 5,000 visitors including beauty influencers and cosmetics enthusiasts. VDL also held an online experience event which saw 50,000 applicants, highlighting the growing interest in their products among Japanese customers.
