HiteJinro Launches Summer Marketing Campaign with Actor Ju Ji-hoon for 'TERRA Light' Beer
Creatrip Team
a year ago
HiteJinro has unveiled a new TV commercial for their beer brand 'TERRA Light' featuring actor Ju Ji-hoon, to kickstart their summer marketing efforts. Released in July last year, TERRA Light is a low-calorie beer with zero sugars, aiming to balance flavor and health-conscious drinking. The brand has topped sales in the light beer category at major supermarkets. The new ad highlights the product's 'sugar-free, low-calorie' appeal, using visually refreshing scenes and a twist featuring Ju Ji-hoon to convey a light and enjoyable drinking experience. HiteJinro is also engaging in various running events as part of their marketing strategy, aligning with the 'Healthy Pleasure' trend that combines health and enjoyment. These efforts are intended to promote an easy-going consumption experience to a diverse audience.
