CJ Olive Young Opens Men's Specialty Store 'Hongdae Playground Branch'
Creatrip Team
10 months ago
CJ Olive Young is set to open a large store, 'Hongdae Playground Branch', featuring a men's specialty space on November 11. Located near Hongik Culture Park, the store spans three floors with a total area of 915㎡ (277 pyeong, a Korean unit of area equivalent to approximately 3.3 square meters). Targeting the male demographic in their 10s to 30s in Hongdae, the first floor includes a 'Men's Edit' zone, featuring beauty, health, fashion, and accessory products curated for men's preferred brands. The store also introduces unique experiences like an eyelash bar and skin scan consultations. The second and third floors cater to international tourists with specialized sections for popular K-beauty products, snacks, and K-pop albums.
