McDonald's in Seoul Attracts Thousands for New Menu Tasting Event
Creatrip Team
a year ago
On May 4, a significant event occurred at McDonald's DeungchonDT branch in Seoul. The branch, bustling with activity, hosted a tasting session for a new menu item, 'Quarter Pounder Cheese Creamy Parmesan', prior to its official launch. Over 30,000 applicants from across South Korea vied for the chance to participate, with 11,000 ultimately selected. Attendees watched as staff utilized the 'Made for You' system, ensuring burgers were freshly made upon order. The event aimed to showcase McDonald's commitment to fresh preparation and involved roles such as Batch Cookers and Grill Masters (highly skilled staff responsible for grilling patties and mentoring new crew). Unique aspects of the new burger include a thick patty paired with rich parmesan sauce and crispy onion fries. The tasting session also highlighted McDonald's operational standards and was a chance to dispel myths about pre-cooked fast food. Successful Grill Masters, who pass rigorous exams, are recognized with badges and aprons and play a pivotal role in maintaining quality across the chain.
