PlayKids Pro Child Fashion Brand Thrives Amidst Low Birth Rate
Creatrip Team
a year ago
Despite challenges in the fashion market and a declining birth rate, PlayKids Pro, a children's clothing brand operated by Hansae MK, is experiencing growth. Appealing to "VIB (Very Important Baby)" households, the brand reached 80 billion KRW in sales last year, up 11% from the previous year. Offering exclusive collections from global sports brands like Nike and Jordan, PlayKids Pro attracts sports-loving Millennial and Gen Z parents. The brand's strategy includes opening large themed offline stores and launching Korea-exclusive products, leading to significant consumer engagement and market presence. Additionally, they contribute to community development, such as hosting free youth soccer events. PlayKids Pro aims to exceed 100 billion KRW in sales by 2025, with plans to expand store channels nationwide.
