K-Beauty and K-Fashion Focus on Incubating Emerging Brands
Creatrip Team
a year ago
With the increasing global interest in K-Beauty and K-Fashion, many beauty and fashion companies in South Korea are dedicated to discovering and supporting emerging brands. Companies like Hago House and Musinsa are prominent incubators, providing all-encompassing support such as product planning, distribution, and marketing to promising brands. This has helped brands like 'Matin Kim' achieve significant growth. Similarly, in the beauty industry, Olive Young and companies like Cosmax and Korea Kolmar are investing heavily to nurture small and new beauty brands, aiming to build a sustainable K-Beauty industry. This focus on incubating emerging brands is driven by the demand from global markets, especially among young consumers who seek unique and high-quality designer brands.
