Spring Outerwear Demand Soars in South Korea as Seasons Change
Creatrip Team
a year ago
As winter in Korea reaches its peak, there is a significant increase in demand for spring outerwear, such as tweed jackets and cardigans. According to 29CM, a popular fashion marketplace, sales of spring jackets, including leather and tweed, rose by about 80% compared to the same period last year. The most popular item was leather outerwear, which saw a 140% increase in sales. The trend has been boosted by the introduction of new spring collections from various brands. The '29 Spring Signal' event is offering promotions on new spring items until mid-March, featuring renowned fashion labels like Martine Kim and Low Classic. Additionally, live shopping events will showcase exclusive offers on products from fan-favorite designer brands Overdue Flair and Oru.
