K-Fashion, known for its trendy and diverse designs at affordable prices, is gaining popularity worldwide, especially in fashion accessories like bags and hats. Brands such as Stand Oil and Matinkim have seen foreign sales double in areas like Hongdae and Myeongdong, major tourist spots in Seoul, where foreign customer purchases make up 60% of total sales. Accessories have become a draw for tourists as they can experience Korean fashion styles regardless of body type or size. Influences from K-Pop stars, such as BTS's V and Zico wearing brands like Jogeoshi, have further boosted interest. With this surge, brands are opening more offline stores to cater to international customers.
