Theborn Korea transitions to a sole CEO system with Baek Jong-won leading the company, following the resignation of co-CEO Kang Seok-won. The change aims to resolve decision-making delays and unclear responsibilities seen under the previous system. Under Baek's leadership, the company will establish a strategic planning headquarters to enhance efficiency and address various challenges, including issues of origin labeling, food safety, and franchise management. This also involves hiring external professional managers and launching new departments, like a dedicated export organization and ethics management team. Baek emphasizes the need for fundamental reforms and is committed to the company's innovation and progress.
