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Paid Hugging Service Gains Popularity Among Chinese Women

Creatrip Team

a year ago

Hugging services, where women pay muscle-bound men for hugs, are gaining popularity in China. Dubbed "Man Mum," these men with both strong physiques and gentle manners offer solace to stressed and lonely women. The hugs, costing around 20-50 yuan, are said to reduce stress and boost happiness by releasing oxytocin, the 'love hormone.' This trend reflects a modern twist on stress-relief and emotional support. The popularity is akin to a past global 'Free Hug' movement.

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