Now In Korea

Green Tea 'Matcha' Trend Takes Korea by Storm

Creatrip Team

a year ago

The trend of using matcha, a powdered green tea known for its health benefits and vibrant color, is booming in South Korea's food and beverage industry. Popular among young people for its wellness appeal, matcha is included in new products from brands like Lotte Wellfood, Starbucks, and others. The trend has been influenced by international celebrities showcasing matcha on social media, prompting increased interest worldwide.

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