CreatripTeam

Korean fashion brands and platforms are increasingly using short videos (often called 'shorts') on platforms like YouTube for marketing, aiming to attract consumers in their 20s and 30s who prefer video over text. These videos showcase products, styling tips, and stories behind brands, leading to increased sales and customer engagement. For example, LF's YouTube channel has seen significant sales boosts for products featured in their popular segments. Fashion platforms like 29CM also report sales growth through storytelling videos, highlighting brand values rather than just product details. This trend reflects a shift in consumer engagement strategies in the fashion industry, emphasizing the power of impactful, concise video content.