Following forecasts of an intense heatwave, Daenafit's 'Magic Ice Seersucker' series has surpassed 13,000 units in total sales since April, becoming a popular choice. The seersucker material is appreciated for its breathable and refreshing qualities. The brand aimed to broaden its appeal by reinventing this material into sporty lifestyle items, attracting the 20-30 age group. The series includes over 10 items like oversized tees and skirts. Products worn by models Jang Ki-yong and ITZY's Yuna are notable bestsellers, with the women's line dramatically increasing in sales, aligning with Daenafit's strategy to enhance their female range.
