Marunfive's Disney-themed Pop-up Store Successfully Wraps Up
Creatrip Team
a year ago
Marunfive, an innerwear brand, partnered with Walt Disney Company Korea to host a month-long experiential pop-up store at Olive Young Hongdae, attracting over 25,000 visitors and 10,000 event participants. Using Disney princess themes, limited edition sets, quizzes, and certification photo events, it engaged MZ Generation audiences. The initiative boosted brand visibility on social media and contributed to Marunfive's growth, with plans to expand its 'Plus-wear' concept and distribution networks both domestically and internationally. The brand aims to enhance competitiveness in the global innerwear market through unique branding strategies and effective consumer experiences.
