In response to the surge in competition from Chinese e-commerce, Korean fashion platforms like Musinsa are enhancing customer convenience with a 7-day delivery service, offering guaranteed delivery dates for select brands. Musinsa has introduced 'Mubaedangbal' (a term meaning free shipping and same-day dispatch) across 200 popular brands, which allows customers in certain regions to receive deliveries on Sunday for orders placed on Saturday. This service also includes quick returns and exchanges to improve customer satisfaction. Other platforms like KakaoStyle's Zigzag and women's fashion platform Ably are also seeing increased demand for their fast delivery services.
