Nongshim's 'Potato Chip' Ad Featuring Late Comedian Lee Ju-il Breaks 4.6 Million Views
Creatrip Team
a year ago
Cheil Worldwide produced an advertisement for Nongshim's 'Cleopatra Potato Chips Salt & Kim' that surpassed 4.6 million views within a week on YouTube. The campaign, blending past and present, remastered the iconic 1983 commercial featuring the late comedian Lee Ju-il, and introduced it to a younger generation. The ad creatively connects different generations, incorporating a lively song and suggesting the resurgence of the product after 40 years. The chips combine a crispy potato snack with the savory taste of Korean kim (seaweed).
