Baek Jong-won Creates 'Merchant Cooperation Committee' with Personal Funds
Creatrip Team
a year ago
Baek Jong-won, the head of The Born Korea, has announced plans to launch a 'Merchant Cooperation Committee' using personal funds to strengthen collaboration with franchise owners amid various controversies surrounding the company. The committee aims to enhance communication channels and support small business owners. Baek Jong-won previously issued apologies for several violations, including mislabeling products, which affected franchise sales. He is now implementing support measures worth 30 billion KRW (South Korean Won) alongside this new committee. Additionally, Baek Jong-won has shifted promotional strategies, highlighting franchise owners on his YouTube channel instead of himself.
