Ohui Thrills with 'Half-Tone Cushion': A New Approach to Custom Skin Tone Matching
Creatrip Team
a year ago
Ohui, a premium cosmetics brand by LG Household & Health Care, has launched a new cushion foundation with a unique '0.5 tone' option to cater to the demand for custom skin tone matching in Korea. The Ultimate Cover Denier Cushion sold over 6700 units within two weeks of its release, highlighting its success. Unlike traditional ranges, Ohui offers more precise shades like 20.5, 21, 21.5, and 22.5, providing seven different choices based on both color and coverage. This innovative approach meets the unmet needs of customers who felt limited by previous products.
