K-Pop Star Jang Wonyoung Sparks Beverage Craze in Taiwan
Creatrip Team
a year ago
Jang Wonyoung of the K-pop group Ive has caused a sold-out frenzy in Taiwan merely by mentioning the beverage 'watermelon oolong tea' at a concert. The unique tea, sold by a few brands in Taiwan, saw a surge in demand after Wonyoung's mention, leading to shortages at some outlets of the popular franchise Zhenzhu Dan. The store even thanked her on social media, and quickly began leveraging the publicity, offering customized recipes and acknowledging her fans. This phenomenon, known as the "Jang Wonyoung effect," has previously led to similar sales boosts for items she endorses, such as books in Korea.
