In Korea, there is a growing trend in the dessert industry towards premium ice cream, focusing on high-quality ingredients and creativity. Leading this trend, 'Benson Creamery Seoul', recently opened near Apgujeong Rodeo Station, offers unique flavors made from domestic milk, with higher butterfat for rich taste. The market also sees new entries from both artisanal brands and major companies, reflecting consumers' interest in quality and brand philosophy. Benson's diverse offerings include 20 flavors with classics, signature, and seasonal options, served in an innovative multi-layered store experience. Additionally, brands like Ice Cream Society, Zen Zero, and AuChi continue to promote premium ice cream using unique and seasonal ingredients with a keen focus on taste and quality.
