In response to unpredictable weather conditions, the 'Weatherless' fashion trend is gaining traction in South Korea. Consumers are increasingly opting for versatile summer outerwear that shields them from indoor air conditioning and outdoor UV rays. Sales of lightweight linen cardigans have soared, and brands like K2 have introduced products like the 'Weatherless Sun Jacket,' which boasts windproof, water-repellent, and UV protection features. Sporting brands are also adapting, with LF's DAKS GOLF launching breathable and functional golf outerwear to accommodate fluctuating temperatures and intense sunlight. The fashion industry anticipates the continued popularity of functional summer garments.
