Genesis BBQ Group has announced the opening of a new store in Beaverton, Oregon, marking its presence in 32 U.S. states. The new location offers not only the brand's signature chicken but also pasta, dumplings, and traditional Korean dishes like tteokbokki (spicy rice cakes) and kimchi fried rice. Situated in an area with high demand for Asian cuisine, the Beaverton store complements other locations in Portland, tapping into a market of dining-friendly middle-class families. BBQ, which began its U.S. expansion from 32nd Street in Manhattan, aims to increase the presence of 'K-food' across the Western U.S. and beyond.