F&F Opens Multi-Lifestyle Platform at New Gangnam Headquarters
Creatrip Team
a year ago
F&F has launched a new multi-lifestyle platform at their Gangnam headquarters in Seoul, aiming to enhance customer interactions and brand values. This complex space features F&F's major brands, including MLB on the first floor, MLB Kids in the basement, and Discovery Expedition, Duvetica, and Sergio Tacchini on the second floor. Each brand's philosophy is uniquely reflected in the space, allowing seamless movement and enriched shopping experiences. Events include brand-specific gifts for customers based on purchase amounts, such as socks, umbrellas, and passport wallets.