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The Rise of Korean Red Ginseng: Jeonggwanjang's Popular 'Hong Sam Ton'Creatrip Team
a year ago
Jeonggwanjang's 'Hong Sam Ton' is a popular red ginseng product in Korea, especially as a gift during holiday seasons. Launched in 1993, it combines red ginseng concentrate with various traditional medicinal ingredients, making it easily consumable for everyone. Over the years, it has led the popularization of red ginseng in Korea. In 2011, it surpassed annual sales of over 100 billion KRW and continues to sell over a million sets annually. Recently, a new, softer-flavored version was launched, maintaining the original benefits while enhancing taste, appealing to first-time users. The 'Hong Sam Ton Gold' variant adds three rare mushrooms and ten traditional ingredients, showcasing a modern take on traditional healing.
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