A Must-Have Daiso Beauty Product: 1 Million Units Sold
Creatrip Team
a year ago
The South Korean brand LG Household & Health Care launched a secondary skincare line, "Bye od-td," exclusively at Daiso. In just nine months, over one million units were sold. The line features CNP's trouble care expertise, focusing on calming troubled skin and pigmentation issues. A popular influencer boosted the popularity of the "Spot Calming Gel," making it a social media hit and a must-buy item, especially among the MZ generation (a term describing Millennials and Generation Z in Korea). The brand's engaging content strategy, including collaborations with creators and Instagram webtoons, enhanced its visibility and appeal.
