Japan's Popular I'm Donut Arrives in Seoul, Becoming a Global Dessert Hub
Creatrip Team
a year ago
Japan's renowned donut brand I'm Donut is set to open its first South Korean store in Seoul's Seongsu neighborhood this June, marking its third global expansion after Japan and the United States. The brand has gained immense popularity in Tokyo and Fukuoka for its delicious offerings, often resulting in long lines at its stores. South Korea is increasingly attractive for international dessert brands due to fast consumer response and strong SNS (social media) influence, acting as a testbed for Asian market expansion. Other global brands like French bakery BO&MIE and Chinese milk tea brand PaeHwongChahi (often compared to Starbucks) are also making moves into the Korean market, looking to leverage the country's trend-sensitive populace and SNS to bolster their growth.
