Jack Daniel's is Science and Art: Launching a 150-Year-Old Whiskey
Creatrip Team
a year ago
Chris Fletcher, the Vice President of Jack Daniel's, visited Korea to introduce a new product line-up, including 'Jack Daniel's Bonded Rye' and 'Jack Daniel's 10-Year-Old' whiskeys. He emphasized that making whiskey is both a science and an art, involving precise processes with basic ingredients like grains, water, yeast, and oak barrels. Fletcher, the ninth Master Distiller and grandson of a previous distiller, stressed the brand's commitment to traditional methods while highlighting the distinct, smooth flavor obtained from the charcoal mellowing process. The Jack Daniel's 10-Year-Old whiskey, preserved with a 150-year-old recipe, was recommended for beginners and highlighted for its specialty debut in Korea.
