Online Tours Shake Cities, But South Korea Focuses on Regulations
Creatrip Team
a year ago
Recently, Trip.com, an online travel agency (OTA), held a massive event in Chengdu and Shanghai, China, showcasing how a platform can significantly influence city tourism. The event included cultural performances, strategic tourism initiatives, and the launch of a $100 million travel innovation fund. Despite Trip.com's global impact, South Korean OTAs remain focused on regulatory practices, lacking bold and large-scale international events. The article questions why South Korea doesn't have similar innovative tourism strategies that could attract global interest.
