Now In Korea

Struggles of Duty-Free Shops at Incheon Airport

Creatrip Team

a year ago

Duty-free shops at Incheon Airport in South Korea are employing aggressive marketing strategies to cope with poor sales. They have placed large banners outside of shops, which have led to complaints as they obstruct walkways. The airport has responded by enforcing strict regulations, leading the shops to use creative tactics such as wearing T-shirts with promotional messages. This competitive atmosphere and unconventional marketing approaches are part of efforts to improve sales after experiencing significant financial losses.

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