KBO Merchandise Collaborations Trending in South Korea
Creatrip Team
9 months ago
In South Korea, the fan base for baseball and soccer is expanding to include young women and other diverse audiences, leading to a surge in unique merchandise collaborations. Convenience stores like GS25 sell limited edition items co-branded with KBO (Korea Baseball Organization) teams such as Hanwha Eagles and LG Twins, generating considerable sales. These collaborations include casual clothing, bags, and even themed food items. This trend is also seen in fashion brands like SPAO partnering with Doosan Bears, resulting in popular casual wear collections.
