Harim's Bold Transformation: From Chicken to Convenient Meals
Creatrip Team
a year ago
Harim, a company traditionally known for its chicken products, is making a major transformation by investing heavily in the convenience food market. The company has set up a large plant in Iksan, South Korea, with a focus on freshness and innovative technologies like clean rooms and air chilling. Despite operating at a loss, Harim is investing over 520 billion won to enhance competitiveness in the ready-to-eat meal industry by integrating production and logistics to deliver fresh products quickly to consumers. This strategic shift includes a focus on animal welfare and advanced logistics to differentiate itself in a competitive market.
