The Evolution of Luxury Brands in South Korea: An Insight from a Veteran Editor
Creatrip Team
a year ago
Former Noblesse magazine editor, Lee Yoon-jung, who has observed the luxury brand industry in South Korea for 35 years, discusses her new book 'Unveil', highlighting the criteria of luxury products such as exceptional quality and timeless design. She notes the evolution of the consumer market, citing the role of increasing interest from younger demographics and global collaborations involving K-pop and K-beauty stars. Lee emphasizes 'luxury brand' as a more suitable term than 'premium goods' due to the diverse range of brands and products. The growing sophistication of Korean consumers has prompted international luxury brands to invest more heavily in flagship stores and specialized experiences for this market.
