Chef Baek Jong-won Returns to YouTube Amidst Investigation
Creatrip Team
a year ago
Baek Jong-won, a famous South Korean chef and CEO of The Born Korea, has resumed activity on his official YouTube channel after a three-week hiatus following his announcement to pause all broadcasting activities. This latest video showcases franchise owners promoting their stores to restore brand trust amidst ongoing legal issues. Baek had previously promised to overhaul company culture and support store owners amid controversies, with 14 investigations currently underway by the police related to food labeling and hygiene law violations concerning him and The Born Korea.
