Gelato Pique Loungewear Opens Pop-Up Store at Lotte World Tower
Creatrip Team
a year ago
Global loungewear brand Gelato Pique has opened a pop-up store in Lotte World Tower, Seoul, featuring a 'dessert shop' concept. Running until June 19th, the pop-up offers a unique display mimicking the happiness of opening a dessert box. It exclusively debuts a collaboration with the famous game IP 'Super Mario', including characters like Yoshi and Toad on Spring/Summer products. Customers making purchases will be gifted homemade gelato ice cream. This pop-up is part of the brand's expansion strategy in Korea, which started after their entry in 2024, aiming to better understand local consumer preferences before establishing permanent stores.
