The Secret to KyoChon’s Success: Industry Leader in Sales and Franchise Retention
Creatrip Team
a year ago
KyoChon, a leading Korean fried chicken brand, boasts the lowest franchise closure rate and the highest sales in the industry. At their R&D center 'JungGooGwan', located in Osan, the company emphasizes hands-on training for prospective franchisees. Participants in the 'KyoChon 1991 School' can experience the entire chicken preparation process, from frying to sauce application. This educational approach also helps to clarify misconceptions about the size of their chicken. The firm employs a double-frying technique for enhanced crispiness and uses robotic frying systems to ensure hygiene and consistency. Despite having the third largest number of franchises in South Korea, KyoChon limits its expansion to protect existing franchises' business areas. Their franchisees enjoy an average sale more than twice the industry average, with a notably low closure rate compared to the industry's 12.1% average.
