Choo Sung-hoon, a TV personality and mixed martial artist, has gained popularity in the food advertising world due to his friendly 'Ajosshi' (meaning 'uncle' or a respectful term for middle-aged men) image. After becoming the face of Lotte's energy drink, Hot Six, he has been chosen as the model for Ottogi's Jajang Ramen brand and Johnsonville canned ham. His charisma and humorous portrayal in commercials aim to effectively communicate the products' rich flavors. Choo's straightforward and humble character has also attracted a large number of subscribers to his YouTube channel, which reached 1.7 million within 7 months.
