A partnership between Nol Universe and the Korea Foundation for International Culture Exchange (KOFICE) aims to globally expand the 'My K Festa' to attract foreign tourists. Scheduled for November 19-22, the event will take place at the KSPO Dome in the Olympic Park and feature performances by global K-pop artists like WayV, ITZY, Lee Youngji, and Aespa. The festival will also include industry exhibitions, conferences, and a variety of booths and trade consultations. This initiative seeks to leverage K-content to enhance Korean tourism experiences and strengthen the inbound tourism ecosystem. The collaboration uses platforms like Interpark Global to encourage international Hallyu fans to participate in the event.
