In South Korea, there is a growing trend of re-releasing discontinued popular food items from the 1960s to the 1990s, appealing to consumer nostalgia. Known as 'nostalgia marketing,' this trend extends beyond content to the F&B industry, as brands like Lotte Wellfood and Nongshim bring back beloved products such as 'Daerong Daerong' ice cream and 'Nongshim Ramyeon.' Other examples include Subway's 'Mint Choco Cookie' and Burger King's 'Whole Mozza Whopper.' This movement, fueled by consumers' emotional connections and memories, offers both older generations a sense of nostalgia and younger generations a fresh cultural experience. The strategy capitalizes on already verified tastes and qualities, providing consumers with a reliable choice during economic downturns, satisfying both their nostalgia and desire for familiar flavors.
