Samyang Foods Expands Global Pasta Market with 'Tangle'
Creatrip Team
a year ago
Samyang Foods is launching a global marketing campaign to promote its pasta brand 'Tangle', aimed at international markets such as the US and Japan. The brand emphasizes 'easy protein pasta' with chickpea-based noodles enhanced with protein and fiber. Samyang Foods is increasing exports to various regions including China, Europe, and Australia, while planning to enter Southeast Asia and the Middle East markets. Tangle products offer quick cooking time and a chewy texture akin to fresh noodles, capturing the essence of convenience and nutrition.
