The coffee franchise MegaMGC Coffee announced that their newly launched 'MegaBerry Acai Bowl' has sold over 1.3 million units. This dessert, featuring customizable toppings like strawberries and acai berries, is selling at a rate of seven per minute across 3,600 stores in Korea. Its visual appeal and affordable price have fueled social media buzz. Following its success, summer parfaits like 'Pat-Bing Gelato Parfait' and 'Mang-Bing Parfait' also saw high sales, with innovative flavors inspired by traditional Korean desserts like patbingsu (shaved ice with red beans). MegaMGC's marketing strategies, including cultural events, contributed to a total of over 2 million sales this summer. The brand aims to maintain its reputation for trendy and well-received desserts by incorporating customer feedback.
