CJ CheilJedang's Global Success with Bibigo Dumplings
Creatrip Team
a year ago
CJ CheilJedang's Bibigo Dumplings have captured global attention by surpassing 1 trillion KRW in global sales, highlighting the demand for their health-oriented thin-skinned and vegetable-based dumplings. Expanding from success in Korea, CJ targeted the US market, establishing a strong presence in Walmart and acquiring Schwan's Company to reach over 60,000 outlets. Bibigo's adaptation to local preferences, such as chicken cilantro dumplings, has been crucial. The brand is also rapidly growing in Europe, with recent expansions in Germany and the UK. In Australia, Bibigo products are sold in major retailers, with offerings now including plant-based dumplings. The line is exported to 40 countries, including halal-certified versions for the Muslim market. With a foothold in regions like Malaysia and the US military bases in Korea, CJ CheilJedang aims to accelerate its growth in the global halal market.
