LF Transforms Buly into a Lifestyle Brand Beyond Fragrances
Creatrip Team
a year ago
LF announced that the French brand 'Officine Universelle Buly', known for its unique scents and artistic packaging since the 18th century, is evolving from a perfume-focused brand to a comprehensive beauty lifestyle brand. Buly now offers home fragrances, beauty accessories, and pet grooming products. Recently, Buly introduced a range of popular items, including car diffusers, handmade brushes, and pet brushes. An event in their Cheongdam boutique (a trendy area in Seoul) featured brand philosophy presentations and popular product experiences. LF aims to become a sensory beauty house influencing everyday lifestyles globally.
