A Surge in Sales of Summer Knitwear and Waterproof Products as Early Heatwave Hits Korea
Creatrip Team
a year ago
As Korea experiences high temperatures and humidity ahead of the official start of summer, platforms like Ablee and Zigzag report increased demand for breathable fashion items and long-lasting beauty products. The trend includes punched and mesh apparel, waterproof makeup, handheld fans, and cooling smartwatch straps. Sales of "cool-to-the-touch" clothing have notably jumped, responding to consumers' need for relief from the heat. Major discounts on summer essentials are also being offered in anticipation of the season.
